That means we need to do a better job educating and sharing information with our sellers… And even if they don’t, all the information they could ever want to know about it is just a quick Google search away. Today’s sellers understand the home selling process and the latest marketing techniques. Now, in the old way of doing things, “marketing” a home meant putting it in the MLS, placing a sign in the yard, and praying that it sold.

More than one-third of all sellers interviewed said they wanted help marketing or finding a buyer for their home. What do sellers want most from their agent? Ģ3% - Help market homes to potential buyers 14% - Help find a buyer for home Just take a look at this statistic from NAR’s Profile of Home Buyers and Sellers Report: For us as real estate agents, this shift means buyers and sellers expectations of us has changed as well. Today, almost half of all buyers found the home they eventually purchased online.

Think of it this way: In 2001, only 8% of buyers found the home they purchased online. Today’s buyers and sellers are adept at using technology, from smart phones to social media, and this familiarity with the latest tech has dramatically impacted the home buying and selling processes. The same is true of real estate consumers. Sellers expectations are changing… Over the last decade, technology evolved at a break-neck pace, and consumer behavior has changed just as quickly as we adopt and adapt to the latest innovations. If you like what you see, check out / for more great tips. At The Paperless Agent, our mission is to help real estate professionals from all experience levels filter through the hype and master the tech that will grow your businesses and save you time and money. From new apps to digital marketing, it can feel impossible to keep up.

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